
Noughty
Noughty Wave Hello Shampoo & Conditioner Duo
From £22.99
View productThoughtful care, from scalp to ends
Wash-day favourites, styling essentials and useful little extras. Find the care that feels like you.
Find washday favourites, styling tools and the finishing touches for your routine.
Your washday edit

Noughty
From £22.99
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Shampoo
£18.99
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Shampoo
£35.99
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Conditioner
£35.99
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Shampoo
£15.99
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Conditioner
£14.99
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Hair Mask
£11.99
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Curly Girl Method Club
£17.99
View product£4 UK delivery
One delivery charge per order, even if items arrive separately.
Clear returns
Your statutory UK cancellation and faulty-goods rights.
Here to help
Ask us about a product or your order.
The useful little extras

ONE Hairstyling
£19.99
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Hairbrush
£13.99
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Sectioning Clips
£13.99
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Sectioning Clips
From £12.99
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Curly Girl Method Club
£14.99
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Curly Girl Method Club
£13.99
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Curly Girl Method Club
£22.99
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Curly Girl Method Club
£10.99
View product£4 UK delivery
One delivery charge per order, even if items arrive separately.
Clear returns
Your statutory UK cancellation and faulty-goods rights.
Here to help
Ask us about a product or your order.
The finishing touch

Reverie Hair
£26.99
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DREAMSILK
£11.99
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Reverie Hair
£23.99
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Cuteryko
£14.99
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Curly Girl Method Club
£22.00
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Reverie Hair
From £21.99
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Curly Girl Method Club
£14.99
View product
Curly Girl Method Club
£11.99
View product£4 UK delivery
One delivery charge per order, even if items arrive separately.
Clear returns
Your statutory UK cancellation and faulty-goods rights.
Here to help
Ask us about a product or your order.
The care journal
Good questions. Clear explanations. A little more confidence in your routine.
Ingredients, explained
From jojoba labels to application instructions: compare what is actually in the bottle.
Read the guide: Make sense of hair oilsEveryday rituals
Give cleansing, conditioning and optional extras a clear place in your week.
Read the guide: Build your everyday routineThoughtful aftercare
A practical extension aftercare checklist to discuss with your installer.
Read the guide: Care for the hair beneath the styleThe ManeDivas edit
Compare product formats, pack sizes and care steps, then choose what fits your hair and your routine. Follow the individual label for directions, ingredients and storage.
Know whether a product is for cleansing, conditioning, finishing or styling.
Compare the size, format and available options before you choose. Follow the individual product label.
Cosmetic care can be part of your routine. Scalp symptoms deserve appropriate advice.